For millions of Americans, a Health Savings Account (HSA) represents one of the most powerful financial tools available. Offering a unique combination of tax advantages and long-term investment potential, HSAs can help individuals save for both current healthcare expenses and retirement. Yet despite these benefits, many account holders never contribute enough to fully realize their HSA's value. MaxHSA, a portfolio company of Brown and White Ventures, is changing that. Now available nationwide, MaxHSA introduces the first gamified loyalty platform designed specifically to help consumers increase their HSA contributions without reducing their take-home pay. Founded by healthcare benefits veterans Sanders McConnell and Bill Stuart under parent company Benegames, Inc., MaxHSA combines financial education, rewards-based savings, and innovative technology to transform how people fund their healthcare future. "We've seen firsthand how HSAs can transform long-term financial wellbeing," said Sanders McConnell, MaxHSA Co-Founder and CEO. "MaxHSA gives people the knowledge and opportunity they need to fully unlock that potential." One of the biggest obstacles preventing people from maximizing their HSAs isn't a lack of interest—it's the perception that increasing contributions means sacrificing money from each paycheck. MaxHSA was built to solve that challenge. "We conducted extensive market research," explained Bill Stuart, MaxHSA Co-Founder and nationally recognized HSA expert. "Participants told us that they want to increase their HSA contributions without reducing their paychecks. We provide them with three new streams of income to fund their HSAs." Instead of relying solely on payroll deductions, MaxHSA allows members to generate HSA contributions through three innovative reward programs: Roundups, which automatically round everyday purchases like coffee, groceries, and fuel to the nearest dollar and contribute the difference toward an HSA. Cashback Rewards, which allow members to earn contributions while shopping with participating merchants. Referral Rewards, giving users another way to grow their HSA simply by introducing friends and family to the platform. These small, everyday actions accumulate over time, helping members steadily increase their healthcare savings without changing their spending habits. While HSAs offer significant financial advantages, many consumers remain confused about how they work or how to maximize them. MaxHSA addresses this challenge by pairing its rewards platform with clear, jargon-free education. Members receive practical guidance, personalized goal setting, and easy-to-understand resources that empower them to make smarter healthcare and financial decisions. By removing complexity and making savings engaging, MaxHSA helps users build confidence while creating healthier financial habits. The value of MaxHSA extends well beyond individual account holders. Employers, financial institutions, benefit advisors, and HSA administrators all benefit when employees actively engage with their accounts and contribute more consistently. To support these organizations, MaxHSA provides customizable training programs, educational resources, expert guidance, and actionable insights designed to improve HSA participation, increase deposits, and maximize utilization across their organizations. The result is a stronger HSA ecosystem that benefits employees, employers, and administrators alike. Healthcare costs continue to rise, making proactive financial planning more important than ever. MaxHSA represents a fresh approach to helping Americans prepare—not by asking them to contribute more from their paycheck, but by helping them create entirely new sources of HSA funding through everyday financial activity. By combining gamification, automation, financial education, and rewards into a single platform, MaxHSA transforms routine purchases into meaningful progress toward long-term health and retirement security. Whether you're opening your first HSA, looking to maximize your existing account, or helping employees take greater advantage of one of the most valuable workplace benefits available, MaxHSA offers a smarter, more engaging path forward. To learn more or create an account, visit www.maxhsa.com.us