Brown and white ventures

LATEST NEWS

July 10, 2026

BROWN AND WHITE VENTURES INVESTS IN MAX HSA, FINTECH TRANSFORMING HOW AMERICANS FUND HEALTH SAVINGS ACCOUNTS

Brown and White Ventures Fund I, LLLP today announced a pre-seed investment in MaxHSA, a fintech engagement platform developed by Benegames, Inc. of Marietta, GA, which has built an engagement and contribution layer that sits on top of existing Health Savings Account custodians and benefits infrastructure. The investment marks Brown and White Ventures’ latest commitment of capital at the intersection of consumer fintech and healthcare finance—two sectors where the fund’s team brings more than three decades of operating experience. As account holders make active budgeting decisions, the Max HSA platform enables passive, automated HSA funding through debit-card roundups, cashback rewards, automated savings transfers, gamified contribution systems, and AI-assisted guidance. The core value proposition; straightforward: increase HSA contributions without reducing take-home pay. "MaxHSA is solving a real behavioral problem in a market that is structurally built for growth," said Jim Aroune, Co-Founder and General Partner of Brown and White Ventures. "Its thesis is compelling: passive savings infrastructure that benefits consumers, custodians, and employers." "Most Americans with an HSA are leaving significant tax-advantaged savings on the table,” MaxHSA founder and CEO Sanders McConnell said. “Not because they don't want to save, but because the system makes it harder than it needs to be. We built MaxHSA to remove that friction entirely. Most HSA owners want to contribute to their HSA, but they feel they need additional ways other than cutting their take-home pay.” MaxHSA's opportunity is grounded in a structural market problem. More than 40 million Americans hold HSAs, yet approximately half maintain balances below $500. The barrier is not awareness — it is behavioral friction.MaxHSA applies the same behavioral finance mechanics that made other fintech platforms successful in retail investing, redirecting that model toward one of the most tax-advantaged savings vehicles available to American workers. “By turning everyday spending into automatic HSA contributions, we give people a way to build real healthcare savings without ever feeling the pinch,” McConnell said. “Partnering with Brown and White Ventures gives us the operator-grade support and regional network we need to accelerate that mission." The HSA market is large and accelerating. Total HSA assets are estimated at approximately $155 billion, growing at a compound annual rate of roughly 17.5%, driven by rising healthcare costs, the continued expansion of high-deductible health plans, and growing consumer awareness of the long-term value of tax-advantaged healthcare savings. MaxHSA estimates a serviceable addressable market of approximately 8 million users and $30 billion in assets, with a near-term opportunity of 1.6 million users and $6 billion in assets. The investment aligns directly with Brown and White Ventures' focus on healthcare and tech, two of the core sectors where the fund deploys capital. The fund's strategy centers on backing operators with lived experience in the problems they are solving — particularly founders the megafunds overlook . "We don't chase headlines," said Aroune. "We invest where our team has 30-plus years of operating context and where regional dollars are scarce. MaxHSA fits that mandate."

RECENT NEWS

Counsel Stack Invited To '26 ILTACON in Nashville

Founder Von Wooding will take Counsel Stack to the International Legal Technology Association in Nashville, TN August 23rd. Wooding's Pittsburgh-based startup will be one of two-dozen legal AI tech companies available to a giant concentration of technology decision-makers. Expected attendees include law firm tech leaders, including CIOs, CTOs and IT directors from small firms to G200 firms. "We're excited to be one of the few companies invited to participate," Wooding said. "It means firms and IT operators are taking notice of Counsel Stack." Legal operations managers, litigation support professionals and knowledge managers are among the operational experts attending ILTACON. In-house counsel and corporate tech managers represent corporate legal departments who will arrive ready to take the next step in Nashville. ILTACON is a prime environment for people who evaluate and deploy legal software. Firms like Counsel Stack don't just meet lawyers, they interact directly with the IT and operations leaders who lead implementation and control budgets. ILTA features a dedicated ILTA Startup Hub, offering emerging companies a highly affordable, designated space in the exhibit hall designed specifically for new disruptors to get noticed. It's where conference attendees will find Counsel Stack. Wooding appreciates the peer-driven interaction of ILTACON and believes it'll be a most efficient effort to grow Counsel Stack's partner base. "You won't find many places like it where you can validate your product-market fit. We'll hear pain points directly from those who practice law and those who lead the IT operations of firms," Wooding said. Counsel Stack is a portfolio company of Brown and White Ventures.

June 26, 2026

Students Sprint Into Summer Internship Program

For the 10th semester, Brown and White Ventures hosted student interns to observe and participate in the fund's venture capital mission. Matthew Wilson, St. Bonaventure University, stopped by the fund's Fairport offices in June to visit with Neil Bommele and Jim Aroune. Wilson, a Brighton resident and junior finance major, joined Michael Sears, a 2026 St. Bonaventure graduate and MBA student, and Christian Smith, a sophomore sports marketing major at SBU, in the latest class of fund interns. Interns in this program participate in the fund's due diligence process, take part in fund and startup pitch calls and develop content for the fund's communication initiatives.

June 19, 2026

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Fund Founders Attend SBU Invitational, University Endowment Event

The co-founders of Brown and White Ventures Fund I are proud to have been a part of a tremendous advancement event hosted by St. Bonaventure University. Its second annual St. Bonaventure Invitational golf event at Pinehurst Resort in North Carolina boosted the institution’s endowment to new heights. Beyond walking both Pinehurst’s newest course The Sand Mine, and the The Cradle, site of 4 US Opens, as well as a PGA Championship and a Ryder Cup, Jim Aroune (‘87) and Chuck O'Neill (‘83) shared three days of great conversation with alums who care deeply about the institution. Congratulations to SBU President Jeff Gingerich, trustee emeritus MichaelHickey, whose vision for the event is delivering a unique experience for alums, current board chair LukeBrown and the entire SBU Golf Committee for making a new fundraising tradition as Bona’s as any other. The limited partners of Brown and White Ventures commit to delivering 10% of the fund's net profits as a charitable contribution to the university.

June 16, 2026

News

WHY BROWN AND WHITE VENTURES?

Integrity

Behaving honorably, even when no one is watching. We follow moral and ethical principles in all aspects of business and extend strong ethical practices in decision making, interacting with colleagues and serving customers or clients.

Insight

Being able to see or understand something clearly, often sensed using intuition. Understanding the company goals enables us to find solutions to even the most difficult tasks.

Experience

Varied professional experiences makes a difference in venture capital. Our willingness to share that experience and see our companies through adds value to our portfolio.