The difference Paradigm Emissions Technologies makes in a diesel engine is easy to see in a pair of circular filter devices the size of a plum. One is a blackened, soot-filled ring at the end of an exhaust system that is not managed by Paradigm's plasma technology that eliminates particulates. The black is the soot normally released from diesel engines; what most of us see at construction sites, from long-haul trucking vehicles and from public and commercial bus lines. The other filter is pure white. Untouched by particulates that had been managed earlier in Paradigm's anti-particulate filtering appliance. There's no soot in this filter because the plasma system's already broken it down. The only thing pushed through the white filter is water vapor. Reporter Jennifer Lewke showed the difference during her News10 NBC Rochester report Friday, July 25, 2025 in an in-depth report on Paradigm. See more on the story at this link. https://www.whec.com/top-news/local-companys-patented-technology-reduces-diesel-engine-emissions-gains-investor-attention/ And learn more about Paradigm, a Brown and White Ventures portfolio company, at https://paradigmemissionstech.com

Brown and White Ventures has reached an agreement to invest in Paradigm Emissions Technologies, Inc., a pioneering clean-tech startup based in Rochester, NY, focused on advancing the sustainability of diesel engines through innovative emissions-reduction decarbonization technology. Founded by John H. Erbland and Neville F. Rieger, Paradigm Emissions Technologies designs and manufactures a patented decarbonization plasma technology device that significantly reduces CO₂ emissions, improves engine fuel efficiency, and lowers fleet maintenance costs. With the potential to eliminate global CO₂ at gigaton levels, Paradigm Emissions Technologies provides a pathway to net-zero emissions, while helping fleets operate cleaner, longer, and more sustainably. ​Paradigm Emissions Technologies is backed by third-party testing and active pilot programs across New York State with a mission to deliver real-world solutions that balance environmental impact with economic feasibility. ​“We are proud to be investing in the team at Paradigm and its outstanding system,” said Jim Aroune, General Partner with Brown and White Ventures, LLC. “It presents an opportunity in the emissions control sector, and the significant diesel engine base that operates in our communities and our industrial, construction and municipal sectors.” “We’re honored to have Brown and White Ventures join us as a strategic partner in this next phase of growth. Their investment is a strong vote of confidence in our technology and our mission to deliver practical, real-world solutions that reduce emissions and improve air quality today,” said Erbland, founder, and CEO of Paradigm Emissions Technologies.   ​Paradigm Emissions Technologies has developed its system to address pollutants produced by diesel engines without requiring filters or chemicals.  Its device creates a low-maintenance alternative to traditional filtration systems that is compatible with both exhaust gas recirculation (EGR) and downstream aftertreatment configurations. ​“Investing in Paradigm Emissions Technologies aligns with our commitment to energy and technology startups, and manufacturing in Western New York and the Rochester/Finger Lakes regions,” said Aroune.  “The Paradigm system offers fleet operators a compliance-ready option without having to replace equipment or modify support systems. Our study leads us to conclude Paradigm is on the road to unlocking significant value in a sector largely overlooked.” ​Paradigm Emissions Technologies plans to launch its second-generation product in 2026, with pilot programs scheduled with fleets operated by:  Monroe County, Casella, Lewis Tree, and Regional Transit Service (RTS) to validate performance and demonstrate real-world impact. ​“This support (from Brown and White Ventures) will accelerate our ability to scale, deepen our pilot programs, and bring our technology to more fleets and OEMs that can’t afford to wait for other powertrain technologies to become viable,” said Erbland.  ​Its investment in Paradigm Emissions Technologies will also mark the first time the venture capital fund will invest in a startup founder who is an alumnus of the university. John Erbland earned a B.A. in Economics from St. Bonaventure University.

Paradigm Emissions Technologies, a new portfolio company of Brown and White Ventures, has  developed its plasma system to address pollutants produced by diesel engines without requiring filters or chemicals.  ​Its device creates a low-maintenance alternative to traditional filtration systems that is compatible with both exhaust gas recirculation (EGR) and downstream after-treatment configurations. ​It cost-effectively removes PM from exhaust gas recirculation (EGR) and exhaust Aftertreatment including diesel particulate filters (DPF). ​Elimination of the most lethal fine particles is especially important. ​“This support (from Brown and White Ventures) will accelerate our ability to scale, deepen our pilot programs, and bring our technology to more fleets and OEMs that can’t afford to wait for other powertrain technologies to become viable,” said John Erbland, Paradigm founder and CEO. ​The Paradigm system is a relatively compact device which can be easily installed in the engine’s EGR System or downstream with other aftertreatment devices. It is a pass-thru device with no back-pressure fuel penalty and it does not require heat to operate. The system connects to the engine’s electrical supply. Paradigm’s “Smart Pipe” controller constantly communicates with the engine ECM. ​Paradigm’s Plasma Reactor System can be combined with catalyst technology to reduce PM, HC, CO and NOx. ​Paradigm plans to launch its second-generation product in 2026. ​Its  pilot program is scheduled to  include the fleets of: Monroe County (NY), Casella, Lewis Tree, and Regional Transit Service (RTS). The pilot would validate performance and demonstrate real-world impact.