Fresh off its impressive presentation at the NYPTA Conference in Saratoga Springs last month, Paradigm Emissions Technologies will keep its decarbonizing momentum rolling onto the national stage. The Henrietta, NY company will take part in the American Public Transportation Association (APTA) National Conference in Chicago, Illinois next year. "Our goal is to apply the same sort of presentation that we offered at NYPTA, but on a larger stage," Paradigm CEO John Erbland said. "This will provide national visibility to the public transit companies in all states. More importantly, according to Erbland, it will also amplify Paradigm's presence before the nation's Original Equipment Manufacturers (OEMs.) Brown and White Ventures has made a commitment to invest in Paradigm Emissions Technologies. The APTA conference in Chicago is scheduled for October 4-7, 2026.

Paradigm Emissions Technologies CEO John Erbland leads his team into a regional event that could deliver crucial partnerships for the company. Erbland also is this week's guest on Brown and White Ventures podcast with host Jim Aroune, where he shares the story of Paradigm's innovation and his personal entrepreneurial journey. Paradigm Emissions Technologies will present at the New York Public Transit Association (NYPTA) Conference in Saratoga Springs October 27-29th. "This is an exciting opportunity that places us on the podium to present our technology and garner new sales leads," Erbland said. The NYPTA Conference is attended by 130 transit bus companies from across the Empire State. They will hear Erbland describe Paradigm's high-voltage, plasma technology system that converts carbon particulates produced by diesel engines into water vapor and CO2. Erbland says Paradigm's system and the appliance that makes the conversion happen prolongs the life of diesel engines, saves companies money and time and helps them meet state and federal environmental standards. The company's presentation at the NYPTA conference is expected to be Paradigm's widest exposure to the industry to date. "It also provides visibility to key OEMs like New Flyer bus, Cummins engine and BAE Systems as part of our licensing strategy." Paradigm also reports Rochester Transit Service (RTS) is moving from pilots to volume purchases of Paradigm systems. Funding was approved for nine more Paradigm Systems. RTS applied to the Federal Transit Administration for $2.1 million. Included in that funding is the purchase of 70 Paradigm Systems. October's proven to be a high-profile month for the Rochester-based startup. Erbland also pitched Paradigm at the 43North Finals pitch day event in Buffalo October 16th. Find the podcast at Brown and White Ventures YouTube Channel: https://youtu.be/ZJCTgmxI-7c

Paradigm Emissions Technologies, a new portfolio company of Brown and White Ventures, has  developed its plasma system to address pollutants produced by diesel engines without requiring filters or chemicals.  ​Its device creates a low-maintenance alternative to traditional filtration systems that is compatible with both exhaust gas recirculation (EGR) and downstream after-treatment configurations. ​It cost-effectively removes PM from exhaust gas recirculation (EGR) and exhaust Aftertreatment including diesel particulate filters (DPF). ​Elimination of the most lethal fine particles is especially important. ​“This support (from Brown and White Ventures) will accelerate our ability to scale, deepen our pilot programs, and bring our technology to more fleets and OEMs that can’t afford to wait for other powertrain technologies to become viable,” said John Erbland, Paradigm founder and CEO. ​The Paradigm system is a relatively compact device which can be easily installed in the engine’s EGR System or downstream with other aftertreatment devices. It is a pass-thru device with no back-pressure fuel penalty and it does not require heat to operate. The system connects to the engine’s electrical supply. Paradigm’s “Smart Pipe” controller constantly communicates with the engine ECM. ​Paradigm’s Plasma Reactor System can be combined with catalyst technology to reduce PM, HC, CO and NOx. ​Paradigm plans to launch its second-generation product in 2026. ​Its  pilot program is scheduled to  include the fleets of: Monroe County (NY), Casella, Lewis Tree, and Regional Transit Service (RTS). The pilot would validate performance and demonstrate real-world impact.

A demo-ready diesel demo bus from Paradigm Emissions Technologies is right on time as it pulled into the 2025 NYPTA Conference in Saratoga Springs, New York this week. Paradigm CEO John Erbland is welcoming conference attendees on board to get an up-close look at his company's plasma reactor technology that removes pollutants from diesel engines. Erbland will also be showing Paradigm's system installed on a working engine Monday (10/27.) Visitors to Paradigm's "magic bus," where its plasma system removes carbon particulates from the engine's exhaust and turns it into water and carbon dioxide, will also walk away with a silver dollar-sized soot text sample, where the removal of the engine's soot can be seen and believed. The demonstrations and tours will be part of the run-up to Erbland's presentation at NYPTA Tuesday morning at 9 a.m. where he will introduce Paradigm's capacity for improving uptime in diesel fleets, reducing soot and moving toward net zero- without the wait for full electrification. Learn more about this Brown and White Ventures portfolio company at https://paradigmemissionstech.com .

The difference Paradigm Emissions Technologies makes in a diesel engine is easy to see in a pair of circular filter devices the size of a plum. One is a blackened, soot-filled ring at the end of an exhaust system that is not managed by Paradigm's plasma technology that eliminates particulates. The black is the soot normally released from diesel engines; what most of us see at construction sites, from long-haul trucking vehicles and from public and commercial bus lines. The other filter is pure white. Untouched by particulates that had been managed earlier in Paradigm's anti-particulate filtering appliance. There's no soot in this filter because the plasma system's already broken it down. The only thing pushed through the white filter is water vapor. Reporter Jennifer Lewke showed the difference during her News10 NBC Rochester report Friday, July 25, 2025 in an in-depth report on Paradigm. See more on the story at this link. https://www.whec.com/top-news/local-companys-patented-technology-reduces-diesel-engine-emissions-gains-investor-attention/ And learn more about Paradigm, a Brown and White Ventures portfolio company, at https://paradigmemissionstech.com

Brown and White Ventures has reached an agreement to invest in Paradigm Emissions Technologies, Inc., a pioneering clean-tech startup based in Rochester, NY, focused on advancing the sustainability of diesel engines through innovative emissions-reduction decarbonization technology. Founded by John H. Erbland and Neville F. Rieger, Paradigm Emissions Technologies designs and manufactures a patented decarbonization plasma technology device that significantly reduces CO₂ emissions, improves engine fuel efficiency, and lowers fleet maintenance costs. With the potential to eliminate global CO₂ at gigaton levels, Paradigm Emissions Technologies provides a pathway to net-zero emissions, while helping fleets operate cleaner, longer, and more sustainably. ​Paradigm Emissions Technologies is backed by third-party testing and active pilot programs across New York State with a mission to deliver real-world solutions that balance environmental impact with economic feasibility. ​“We are proud to be investing in the team at Paradigm and its outstanding system,” said Jim Aroune, General Partner with Brown and White Ventures, LLC. “It presents an opportunity in the emissions control sector, and the significant diesel engine base that operates in our communities and our industrial, construction and municipal sectors.” “We’re honored to have Brown and White Ventures join us as a strategic partner in this next phase of growth. Their investment is a strong vote of confidence in our technology and our mission to deliver practical, real-world solutions that reduce emissions and improve air quality today,” said Erbland, founder, and CEO of Paradigm Emissions Technologies.   ​Paradigm Emissions Technologies has developed its system to address pollutants produced by diesel engines without requiring filters or chemicals.  Its device creates a low-maintenance alternative to traditional filtration systems that is compatible with both exhaust gas recirculation (EGR) and downstream aftertreatment configurations. ​“Investing in Paradigm Emissions Technologies aligns with our commitment to energy and technology startups, and manufacturing in Western New York and the Rochester/Finger Lakes regions,” said Aroune.  “The Paradigm system offers fleet operators a compliance-ready option without having to replace equipment or modify support systems. Our study leads us to conclude Paradigm is on the road to unlocking significant value in a sector largely overlooked.” ​Paradigm Emissions Technologies plans to launch its second-generation product in 2026, with pilot programs scheduled with fleets operated by:  Monroe County, Casella, Lewis Tree, and Regional Transit Service (RTS) to validate performance and demonstrate real-world impact. ​“This support (from Brown and White Ventures) will accelerate our ability to scale, deepen our pilot programs, and bring our technology to more fleets and OEMs that can’t afford to wait for other powertrain technologies to become viable,” said Erbland.  ​Its investment in Paradigm Emissions Technologies will also mark the first time the venture capital fund will invest in a startup founder who is an alumnus of the university. John Erbland earned a B.A. in Economics from St. Bonaventure University.