Brown And White Ventures Investing in Paradigm Emissions TechnologiesBona's Alum Leading Clean Tech Startup Decarbonizing Diesel Engine Emissions

Brown and White Ventures has reached an agreement to invest in Paradigm Emissions Technologies, Inc., a pioneering clean-tech startup based in Rochester, NY, focused on advancing the sustainability of diesel engines through innovative emissions-reduction decarbonization technology.

Founded by John H. Erbland and Neville F. Rieger, Paradigm Emissions Technologies designs and manufactures a patented decarbonization plasma technology device that significantly reduces CO₂ emissions, improves engine fuel efficiency, and lowers fleet maintenance costs. With the potential to eliminate global CO₂ at gigaton levels, Paradigm Emissions Technologies provides a pathway to net-zero emissions, while helping fleets operate cleaner, longer, and more sustainably.

​Paradigm Emissions Technologies is backed by third-party testing and active pilot programs across New York State with a mission to deliver real-world solutions that balance environmental impact with economic feasibility.

​“We are proud to be investing in the team at Paradigm and its outstanding system,” said Jim Aroune, General Partner with Brown and White Ventures, LLC. “It presents an opportunity in the emissions control sector, and the significant diesel engine base that operates in our communities and our industrial, construction and municipal sectors.”

“We’re honored to have Brown and White Ventures join us as a strategic partner in this next phase of growth. Their investment is a strong vote of confidence in our technology and our mission to deliver practical, real-world solutions that reduce emissions and improve air quality today,” said Erbland, founder, and CEO of Paradigm Emissions Technologies.

​Paradigm Emissions Technologies has developed its system to address pollutants produced by diesel engines without requiring filters or chemicals. Its device creates a low-maintenance alternative to traditional filtration systems that is compatible with both exhaust gas recirculation (EGR) and downstream aftertreatment configurations.

​“Investing in Paradigm Emissions Technologies aligns with our commitment to energy and technology startups, and manufacturing in Western New York and the Rochester/Finger Lakes regions,” said Aroune. “The Paradigm system offers fleet operators a compliance-ready option without having to replace equipment or modify support systems. Our study leads us to conclude Paradigm is on the road to unlocking significant value in a sector largely overlooked.”

​Paradigm Emissions Technologies plans to launch its second-generation product in 2026, with pilot programs scheduled with fleets operated by: Monroe County, Casella, Lewis Tree, and Regional Transit Service (RTS) to validate performance and demonstrate real-world impact.

​“This support (from Brown and White Ventures) will accelerate our ability to scale, deepen our pilot programs, and bring our technology to more fleets and OEMs that can’t afford to wait for other powertrain technologies to become viable,” said Erbland.

​Its investment in Paradigm Emissions Technologies will also mark the first time the venture capital fund will invest in a startup founder who is an alumnus of the university. John Erbland earned a B.A. in Economics from St. Bonaventure University.