Paradigm's Innovation: Clean Running Diesel Engines "For Those Who Can't Afford To Wait"Paradigm plasma system installed on diesel engine​

Paradigm Emissions Technologies, a new portfolio company of Brown and White Ventures, has developed its plasma system to address pollutants produced by diesel engines without requiring filters or chemicals.

​Its device creates a low-maintenance alternative to traditional filtration systems that is compatible with both exhaust gas recirculation (EGR) and downstream after-treatment configurations.

​It cost-effectively removes PM from exhaust gas recirculation (EGR) and exhaust Aftertreatment including diesel particulate filters (DPF).

​Elimination of the most lethal fine particles is especially important.

​“This support (from Brown and White Ventures) will accelerate our ability to scale, deepen our pilot programs, and bring our technology to more fleets and OEMs that can’t afford to wait for other powertrain technologies to become viable,” said John Erbland, Paradigm founder and CEO.

​The Paradigm system is a relatively compact device which can be easily installed in the engine’s EGR System or downstream with other aftertreatment devices. It is a pass-thru device with no back-pressure fuel penalty and it does not require heat to operate. The system connects to the engine’s electrical supply. Paradigm’s “Smart Pipe” controller constantly communicates with the engine ECM.

​Paradigm’s Plasma Reactor System can be combined with catalyst technology to reduce PM, HC, CO and NOx.

​Paradigm plans to launch its second-generation product in 2026.

​Its pilot program is scheduled to include the fleets of: Monroe County (NY), Casella, Lewis Tree, and Regional Transit Service (RTS). The pilot would validate performance and demonstrate real-world impact.